When you are looking for a good music school, or you are looking for information on how to learn music and musical instruments, you immediately go to Google's powerful search engine and select sites to read. Which are displayed at the beginning of the page because these pages are more important to you and also you are sure of its validity and approval of those sites by Google, so you enter the sites in the first place and you are sure of the accuracy and validity of their information.
If you have a site that is looking to increase rankings and you want to show your site in the first place for users when searching Google, pay attention to the points mentioned in the following article.
The things that will be said on this site are important and effective points in SEO. In order to prevent the simulators from working, Google has presented a vague and concise theory of its algorithm and work process, which in order to succeed in increasing the ranking and ranking of the site, one must pay attention to the points mentioned by Google. This algorithm of Google has been constantly changing and has changed at different times, which makes the complexity and difficulty of SEO work. But in order to succeed in increasing the ranking and having a better SEO , you need to be updated and follow the effective tips.
How to increase site ranking?
Here are some ways to increase traffic and rankings . For ease of work and better understanding, we have divided these methods into different sections:
To better categorize these methods, we have divided them into the following categories:
Site Domain Optimization:
This section includes methods and algorithms for domain selection and site and domain hosting on the World Wide Web.
Internal SEO :
This section includes strategies and methods that make Google trust the site and also make your site visible to other search engines and Google monitors.
Optimization and SEO of site pages:
Using the methods dedicated to this section, operations can be performed to increase the credibility and ranking of the site as a result of searches. In other words, being in the first ranks of the search results depends on the methods and operations of this section.
Using and appearing on social media directly does not have a significant impact on increasing the website ranking on the World Wide Web, but can indirectly have a positive effect on increasing visits and rankings.
1. Optimize your domain name by using keywords
You must first choose a domain name for your site on the World Wide Web. The domain name you choose should include the keywords and abbreviations of your business. To choose a domain name, you must select a number of keywords that include your business acronyms and are relevant to your field of activity, and be sure to use those keywords inside the domain name. Choosing the right keyword is not a complicated task, you just have to make sure that the keyword of your choice is searched by more users and of course it is not repetitive, vague and long. If the domain name and keyword you choose include a word that refers to your business, you will get a great score.
Your first step is to choose a domain name that includes your business keyword. Choosing keywords for a site can be very complicated. Let's say you find keywords related to your business, especially those that have a lot of search but less competition. For example, if your field of activity is a store and you are engaged in a bookstore, there are positive advantages in choosing a domain name using the word book.
2. Select a short domain name
When choosing a domain name, try to choose a name that is short and concise, because according to google algorithms , Google prefers a name that is short and simple and gives priority. Also, if the domain name is long, vague and irrelevant, it will be difficult and intangible for the user to maintain. So it is better to use a short domain name to make Google more popular and easy for users to remember.
3. Keep subdomains clear and optimal
Some websites have separated their sections from the site and the main part and have considered a separate site for each of them, of course, there is a part of the domain name in it. To separate and specify the site related to the main site, the subdomain is used and the subdomain is used as the extension of the main domain. In choosing the subdomain, it is better to use simple and clear subdomains rather than optimizing it for the search engine. Google's atmosphere is easy and easy for users to remember.
For example, the blog.example.com subdomain is used to separate the blog section from the example.com website section.
4. Make WHOIS domain information available to the public
5. Choose the right host to host the site
Choosing a host to put your website on it and allowing people to access the site is one of the most important steps to increase the site ranking . There are relatively similar packages with the same price and cost in buying hosts that are almost no different from each other, but you should be very careful when buying suitable, affordable and useful hosts. If the host on which your site is located is accused of doing something illegal in terms of Google algorithms, it may not show your site in the top rankings when searching because Google does not recognize your site and you Does not prioritize. Note also from the google algorithm that excessive hosting and lack of access to it will have a negative impact on the ranking and ranking of the site.
SEO and internal site optimization
1. Fix server errors quickly
In most cases, websites become inaccessible and invisible, which is caused by problems with the server. In fact, this problem is server malfunctions and is inevitable and there is no definite solution to solve and prevent this malfunction, the only solution is that website owners and owners always check the servers to avoid problems and connection problems. And block access to the site.
2. Add site codes optimally and free of items
This may be difficult for non-experts and ordinary users to understand, but we will illustrate it with an example. There are many ways to go from point 1 to point 2, but the best way is to be short and easy. There are many ways to program in web programming, but it is better to use a way that is more principled and standard, if you use other ways, it may increase the loading speed and delay the user or create Cause other disorders.
Page optimization and SEO
1. Optimize the page title
The page title and the content you write on the site are part of the information that is displayed to the user in Google results, so it is better to be careful in writing the page title and try to insert the keyword in the title to influence the ranking and ranking process of Google. Have. The page title length should not be too long or too short, the normal page title length is about 70 characters. Note that in addition to trying to get Google to rank your content in the top search rankings, you also need to focus on attracting users to click on your content and site.
2. Optimize page meta description
Meta description is a brief and complete description of all written content that is displayed under the page title in search results. The description of the meta description is about 160 characters and must be written in such a way that it can attract the user at a glance to choose your site from 9 other sites to click and get information. It is also recommended to use the keyword in the meta description because it has a great effect on search results
1. Publish guest posts on related websites
One of the other methods that has a great impact on increasing the site ranking is the use and increase of backlinks. Of course, the importance of increasing backlinks does not mean that you use a lot of unrelated links recklessly and without thinking and unprincipled. In this method, you share the post as a guest post on other related sites and put a link to connect and enter your site, this causes users of other sites to click on the input link to get information and visit your site. And be directed to your site.
2. Check the competitors' backlinks website
Always try to monitor and control your competitors, but this does not mean copying your competitors' strategies, but it does mean that you use the useful tools they use. If your competitors have the ability to increase their ranking using some tools, you will definitely be able to do the same. You can use tools like SITE EXPLORER to do this.
3. Encourage users to post reviews
In many sites, users have the opportunity to comment and can review and critique the site, this can sometimes be effective in Google's algorithm to increase traffic, ranking and site ranking . So try to ask users to comment and comment. You can encourage users to comment more by thanking users for their comments or appropriate responses to negative and critical comments.